It started with us adopting our first greyhound from Greyhound As Pets New Zealand, Zephyr; who being a sighthound needed a martingale collar. Upon being introduced to these wide collars, the graphic designer in me saw a canvas with the potential to showcase some unique designs. From there I immediately started to source fabrics with unique patterns, while I began to design some on my own.

What started as a stylish collar for one greyhound quickly grew. Now, we design martingale collars for dogs of all breeds. Our collars are sturdy, comfortable, easy to clean —while helping every dog stand out in their own way.

Upon getting our first greyhound it took me about 2 days to become infuriated with the leash we had—and another week to realize there weren’t any better options out there. So, I decided to make my own.

What started as a simple solution quickly became a pursuit of the perfect leash. My goal was to create a durable, comfortable, and functional leash that actually worked in real-life situations. I'm happy with what I've created—and I hope you’ll feel the same once you give it a go!

We donate our products to retired racing greyhound organisations, and we're pretty unapologetic about using Zephyr and Teddy as our secret weapons to convince everyone who walks in that greyhounds are the best pets on the planet. (Spoiler: it works.)

If you'd like to know more, we've written about why retired racing greyhounds make the best pets on our blog. It's honestly one of our favourite parts of running Woofo, and we hope you'll fall in love with greyhounds the way we have.

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